While such a capital allocation matrix is venerable, the element of buybacks was uncommon through the 1970s and 1980s, as dividends were the popular route for corporate distributions to shareholders. Back then, the buyback pioneers stood out, including Roberto Goizueta at Coca-Cola; Larry Tisch at Loews Corporation; Henry Singleton at Teledyne; and Kay Graham at The Washington Post Co. In that era, companies like those wrote today’s textbook, repurchasing shares as a capital allocation exercise, when no better alternatives existed and price was below value.
By the late 1990s, buybacks had become a common practice across corporate America. Such proliferation raised a new concern: whether managers possessing superior valuation information exploit selling shareholders when buying at a discount. To address this, boards must insist that managers must provide shareholders with all relevant valuation information.
In the 2020s, with buybacks rising to record levels, they are criticized by progressive politicians as allocating more corporate capital to shareholders that they would prefer to be deployed to invest in employees, customers and other constituents. It is in this context that share buybacks have become a political football in a game where neither sides’ players are experienced in corporate capital allocation as directors or officers. Boards properly applying traditional capital allocation discipline already prioritize reinvesting in the business, as well as making valuable acquisitions, before considering either buybacks or dividends.
In short, as the history and economics of buybacks confirms, buybacks are never always good or always bad. They are good when effected at a price below value, when chosen without personal priorities of executives playing a role, and when consistent with optimal reinvestment in the business or compelling acquisitions. In such a complex and contingent environment, the recent imposition of a 1% tax on all buybacks appears to be an exercise in political expediency rather than rational economics. Warren Buffett in his most recent letter to shareholders wrote:
. . . When you are told that all repurchases are harmful to shareholders or to the country, or particularly beneficial to CEOs, you are listening to either an economic illiterate or a silver-tongued demaogue (characters that are not mutually exclusive).
Such pointed language is rare for Buffett, whose letters I have studied and published as a book, The Essays of Warren Buffett. My book includes 15 pages of Buffett’s thoughtful analytical perspective on the topic. Perhaps the best of these for present purposes is the following, which I took from his 2016 letter:
[T]here are two occasions in which repurchases should not take place, even if the company’s shares are underpriced. One is when a business both needs all its available money to protect or expand its own operations and is also uncomfortable adding further debt. Here, the internal need for funds should take priority. . ..
The second exception, less common, materializes when a business acquisition (or some other investment opportunity) offers far greater value than do the undervalued shares of the potential repurchaser.

